Face Lift - Pay It Forward 2.0

Concept:
Pay It Forward is a book written by Catherine Ryan Hyde and released in January 2000. In 2008 and with the current status of the world around us, we have realized the need to re-interpret this initiative but with a new facelift. Pay It Forward 2.0 wants to change this work of fiction and its foundation into a real life social movement that will also be interpreted into a digital social network.
Pay It Forward 2.0 is an open group where people from different backgrounds, fields, and nationalities can participate. It investigates the relation between private and public (private relating to the immediate context in relation to the world) in reference to the private/public as the main philosophical construction of social networks.

Mission:
A social network interface that is user generated and will be the umbrella of diverse other services that will help sustain the network.

Objectives/ Challenge:
Get people to act within their immediate context, write about it and inspire others to carry on.
Our other challenge is to sustain the network through offering the user engaging interface and services like: music, video uploads, simple posting, idea book, celebrities section, tagging, GPRS type of system to help locate the other initiatives around the world, discussion panels, etc.
Also we were thinking of other offerings like a ‘Pay It Forward 2.0’ group, multi-media installations in public spaces (bars, night clubs, streets, etc.), success story books, documentary compiled from all the members, instant messages (twitter application maybe) to stay updated on the stream of good deeds, income generating applications for companies to have good deeds pop up on their main page, etc.
Also other applications like including the YLVP network and other networks as groups within the main frame, public information panels (voting, welfare, etc.), etc. can also be added into the application.

Style:
Transparent, young, dynamic, interactive and ego-less

Strategy:
Provoke action through confrontation and transparency

Effects:
Open individuals and small communities to the idea of positive change and interaction. Push individuals to own their actions and become more accountable to their responsibilities as citizens of the world.