The idea is to create a social media solution that tells stories of paying it forward. You've seen the movie. One person helps three people, these three people help three other people each, who help three other people each. Turning it into Paying it Forward 2.0 allows for people to be inspired by another person's story to begin paying it forward.
We started by paying it forward to our three Hyper Island friends. Help us with your ideas and input and we'll be inspired to help someone else.
An information site needs to include:
- I helped and I was helped stories
- possibility to share favorite stories
- simple posting
- simple instructions and idea
- maximum length
- celebrities posting good deeds that were done to them
Financing? Revenue possibilities?
- publish book with sample stories
- make documentary
- good will donations from celebrities/ companies
- advertising
- lectures about paying it forward
- sign up to receive a text message or email per day with a good deed
- companies pay for application to have good deed pop up on their website
User generated or user enhanced?
- user generated
High level of interactivity secured by doing:
- create tags to gather readers around one theme
- organize non-conferences - virtual meetings
- create widget for blogs so people can link to their website or blogs
- daily text message or email to inspire reader to write more
- expose good deeds in public spaces
- create Facebook application or similar application where good deed pops up on desktop
- animated billboard where good deeds pop up on subway, bus, etc.
- readers' poll that leads to hall of fame - top 20 stories
- choose your favorite story, write why it's your favorite, create a link to your own website
Censorship avoided by:
- we don't censor stories, create function where users can protest and start a discussion
- focus on cheesy, positive feelings so that governments are unlikely to censor
Target audience:
Pay It Forward 2.0 proposes a global solution within the immediate local context. The major target audience is everyone in this world living in the 21st century and uses different interactive interfaces.
The smaller target group is people between (9 - 60) who mainly use the internet and come from different areas of this world. These will include the MENA region, Europe and the rest of the world.
Target audience psychography
Young (of different sociopolitical backgrounds/ low, middle or upper), adult, married or single male/female. Human conscious. He / she are up to date on what's going on in the world through exposure to satellite and internet that keep them in touch with any development in any sector of life, they live and interact within their immediate context. He/she are individuality seekers, are passionate about different issues in life and don’t forget to have fun.
Decision makers:
Our decision makers in this case are the users- the singular drive i.e. the ‘I’.
Tone and Style:
Young, dynamic, versatile and accessible.
SWOT analysis
Strength the need to being part of something effective and positive in a world that lacks enthusiasm about a better future
Weaknesses lack of hope and trust in the system
Threat people loosing interest and then it doesn't become sustainable
Opportunities making the best out of the current multi cultural network among the group to promote for the website and for the initiative.
How would you promote intercultural dialogue and exchange?
By urging people to take charge and instigate positive changes in a small manner in their own societies we spread positivism and we promote the idea of unity in the world. We show that people, no matter where they live, strive for positivity and that a positive action in Syria can inspire a positive action in Sweden.
What are your strategies to include perspectives such as gender, disability, environment, etc?
By allowing people to tag what sort of good deeds they are doing we can have different categories of good deeds, and in this way include perspectives such as gender, sexuality, ethnicity, etc.
How will your solution engage young leaders and opinion maker?
By showing how one good action can inspire other good actions we engage leaders and option makers.
2 comments:
Aha, now i see.... much clearer. Very interesting. Do you have any concrete examples of what kind of "help" it can be? will there be default help-activities on the website? Or is it more of a place to tell about things...? A camp-fire where we can sit together late in the evening and share stories?
Good luck, i really enjoyed reading this! :)
/Ul
interesting idea guys, good job :)
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